The Engineering of tyres

We have seen tyres evolved from the earlier days of tyres with tubes and comprising primarily of fabric and nylon, to present day tubeless tyres with construction comprising steel cords and rayon. We have seen past tyres made of rubber to present day tyres made of silicon compound, and other synthetic rubber. We have seen tyres moving at a maximum speed of 30km per hour back then, to present day speed capability in excess of 340km per hour.

I do not know the details that have gone into engineering a tyre. I know a simple fact that these tyres have gone through tremendous engineering, which warrants us to pay specific attention when selling or marketing a tyre. The sales channels have to know, the consumers too should be educated on it.

This is article 6 by Ler Hwee Tiong, Managing Director at Tyrepac Pte Ltd in his 7 part-series on Selling and marketing tyres- How difficult can that be?