The Discerning Eye

More often than not, the opening line of introduction when you run into people would be what are you up to. Working, and the follow-up would evidently be where at?

Tell them Tyrepac - and you would inevitably get a puzzled look with a “huh”?

I usually open with a “I sell tyres online”. It is met with a discerning look at times, how do you actually sell tyres online?

In an age whereby you can buy cars, property and the mix at a click of your mouse, it should be relatively less surprising to see tyres being hawked online. It is not a novelty in the US or in Europe, where they have actually done so for a couple of years. There are a handful of Singaporeans who actually take the trouble to purchase tyres & rims through these websites and get them shipped to Singapore!

Tirerack in the US allows you to purchase tyres and ships it to you, fitting them up thereafter is up to you. Tyrepac actually takes the entire concept of buying tyres online a step further, in actuality it is a simple 3-step process.

1. Search for the tyres you want – either by the car you are driving; or for those with more advanced knowledge – via the size of your tyres
2. Select where you want your tyres changed – at a list of Tyrepac authorized fitment centers, or through the revolutionary Tyrepac Mobile Service whereby our mobile truck will go to the location of your choice to do fitment for you.
3. Make payment online or offline. Online options include Credit Card or through PayPal. Offline payment methods would include cheque or bank transfer/remittance.

The entire concept brings about more convenience - eliminating the need to go around and source for places to change tyres, variety – by offering over 10 brands at a central location (most tyre shops carry 2-3 brands on average) and transparency with all prices displayed as it is (tyre shops traditionally never list their prices).

The Internet has revolutionized the World we live in, and it has certainly revolutionized the way we sell tyres.

This is an introduction by Linus Koh on the concept of how Tyrepac works. Linus is in charge of online sales & operations at Tyrepac Pte Ltd.