Singapore, 4 August 2011 – Tyrepac has announced that they will be the exclusive dealer for the premium Nokian brand tyres in Singapore. The deal will see Tyrepac retail the tyres exclusively online on www.tyrepac.com.sg.
Tyrepac will further promote Nokian tyres via a variety of marketing campaigns. The deal also enhances Tyrepac’s policy of offering a wider variety of options to their customers, with a total of 18 brand offerings for their Singaporean customers.
Nokian Tyres is one of Europe’s premium tyre brands, known worldwide especially for their winter range tyres. Originating from Finland, Nokian has consistently been in the forefront of tyre technology- in particular “Polished Grooves” for optimized water dispersion, “Information Field” indicating tyre wear at a glance, “Aquaplanning Indicator” with wear rate indication, and “Cool Silica” for lowering tyre rolling resistance.
“We are delighted and honoured to have secured Nokian’s endorsement,” said Tyrepac Managing Director, Ler Hwee Tiong. “The brand perfectly complements our existing portfolio of premium products for our customers and will be available for order exclusively on our website.”
Customers will then be able to fit their Nokian tyres at any of Tyrepac’s network of over 50 fitting locations across Singapore.
“We are excited for Tyrepac to be our exclusive distributor in Singapore with their strong online platform,” said Nokian Tyres Asian Regional Manager, Oey Pekka. “This agreement will also help Nokian Tyres reach new audiences and expand awareness of the Nokian brand in Singapore, and subsequently Asia.”
About Tyrepac
Tyrepac was founded in Singapore in 2008, and is Asia's first and largest online tyre retailing website. Tyrepac offers a comprehensive range of tyres, with transparent pricing, and convenience from more than 2,700 fitting locations in Asia. Tyrepac also provide quotations for battery, automotive insurance, and servicing packages in collaboration with its service partners.
As of December 2010, Delticom AG invested into Tyrepac. Delticom is Europe’s #1 online tyre retailer. Founded in 1999, the Hanover based company operates more than 100 online shops in 39 countries and has served more than 4 million customers so far. Delticom is listed on the German Stock Exchange
(ISIN DE0005146807, ticker symbol DEX). As of the end of March 2011, market capitalisation stands at approximately EUR 755 million (approx. SGD 1,360 million). For more information, visit www.tyrepac.com.
About Nokian Tyres
Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in Nordic conditions. The company's innovative passenger car, van and heavy-duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding.
For over 75 years, the company has been developing, testing and patenting solutions that promote driving safety. The world's first winter tyre was created to tackle the freezing temperatures and winds in 1934. Since then, top-range products refined with northern know-how have been introduced on a regular basis.
Respect for the environment is one of the fundamental values of Nokian Tyres. The company has systematically worked towards minimising environmental hazards. Nokian Tyres was the first tyre manufacturer to switch over to using only purified, low-aromatic oils in its production. Raw material and material choices are aimed at avoiding unnecessary burdens on the environment.
Nokian Tyres owns the Vianor tyre chain that comprises more than 770 stores in 20 countries. The company's net sales for 2010 totalled approximately EUR 1 058 million, and it had 3,500 employees. Nokian Tyres Plc's shares are quoted on the Helsinki Exchanges' NASDAQ OMX. For more information, see www.nokiantyres.com
Tyrepac was founded in Singapore in 2008, and is Asia's first and South East Asia's largest online tyre retailing website. Tyrepac offers a comprehensive range of tyres, with transparent pricing, and convenience from more than 2,700 fitting locations in Asia. Tyrepac also provide quotations for battery, automotive insurance, and servicing packages in collaboration with its service partners.
Showing posts with label Finland. Show all posts
Showing posts with label Finland. Show all posts
Thursday, August 4, 2011
Monday, March 7, 2011
Nokian Tyres Fastest on Ice: New World Record 331,61 km/h!
The new world record for fastest car on ice was set by Nokian Tyres' test driver Janne Laitinen who drove 331,610 km/h (206,05 mph) on the Gulf of Bothnia in Oulu, Finland. The record was broken on March 6th on a 14-kilometre ice track in freezing conditions. The world's leading winter tyre manufacturer equipped the record-breaking car with Nokian Hakkapeliitta 7 studded tyres (255/35R20 97 T XL).
Extreme speeds emphasise the role of top-quality tyres; they are the vehicle’s only contact point with the driving surface. When driving at exceptionally high speeds on slippery ice, the tyres must provide maximal grip, excellent structural durability and handling properties that are in line with the car's high power.
The acceleration formula is demanding. When a car moves at a speed of 331 km/h, the car covers over 92 metres in one second. The tyres are under immense pressure at these high speeds, and their diameter can increase by 15–20 mm. As the air resistance increases, more traction is needed in order to pick up speed.
- Testing at high speeds in demanding conditions forms an important part of our winter tyre development. Testing our boundaries can teach us new things, which can then be reflected in all of our products, explains Matti Morri, Nokian Tyres' Technical Customer Service Manager.
The Guinness World Records organisation outlines detailed rules for ice driving world records. The time for the one-kilometre distance is taken for driving in both directions of the track, and the world record time is the average of these two results. The vehicle takes a flying start. There is a total of one hour to complete the record attempt. The ice has to be natural and it may not be roughed up or treated with any chemicals. The tyres must be commercially available and approved for road traffic in the country in which the record attempt takes place.
Inventor of the winter tyre is master of extreme conditions
Nokian Tyres developed the world’s first winter tyre for raw, subzero conditions back in 1934. Two years later, it introduced the Hakkapeliitta, designed for northern winters and today one of the world’s best-known winter tyre brands. The world’s northernmost tyre manufacturer tests and develops new additions, customised for different uses, for its winter tyre family at its own test facilities in Ivalo, 300 kilometres north of the Arctic Circle.
Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in Nordic conditions. The company's innovative passenger car, van and heavy-duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres owns the Vianor tyre chain that comprises more than 770 stores in 20 countries. The company's net sales for 2010 totalled approximately EUR 1,058 million, and it had 3,500 employees.
Read more: www.nokiantyres.com/fastest-on-ice
Video and photos: www.nokiantyres.com/FastestOnIce
Further information: www.nokiantyres.com
Extreme speeds emphasise the role of top-quality tyres; they are the vehicle’s only contact point with the driving surface. When driving at exceptionally high speeds on slippery ice, the tyres must provide maximal grip, excellent structural durability and handling properties that are in line with the car's high power.
The acceleration formula is demanding. When a car moves at a speed of 331 km/h, the car covers over 92 metres in one second. The tyres are under immense pressure at these high speeds, and their diameter can increase by 15–20 mm. As the air resistance increases, more traction is needed in order to pick up speed.
- Testing at high speeds in demanding conditions forms an important part of our winter tyre development. Testing our boundaries can teach us new things, which can then be reflected in all of our products, explains Matti Morri, Nokian Tyres' Technical Customer Service Manager.
The Guinness World Records organisation outlines detailed rules for ice driving world records. The time for the one-kilometre distance is taken for driving in both directions of the track, and the world record time is the average of these two results. The vehicle takes a flying start. There is a total of one hour to complete the record attempt. The ice has to be natural and it may not be roughed up or treated with any chemicals. The tyres must be commercially available and approved for road traffic in the country in which the record attempt takes place.
Inventor of the winter tyre is master of extreme conditions
Nokian Tyres developed the world’s first winter tyre for raw, subzero conditions back in 1934. Two years later, it introduced the Hakkapeliitta, designed for northern winters and today one of the world’s best-known winter tyre brands. The world’s northernmost tyre manufacturer tests and develops new additions, customised for different uses, for its winter tyre family at its own test facilities in Ivalo, 300 kilometres north of the Arctic Circle.
Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in Nordic conditions. The company's innovative passenger car, van and heavy-duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres owns the Vianor tyre chain that comprises more than 770 stores in 20 countries. The company's net sales for 2010 totalled approximately EUR 1,058 million, and it had 3,500 employees.
Read more: www.nokiantyres.com/fastest-on-ice
Video and photos: www.nokiantyres.com/FastestOnIce
Further information: www.nokiantyres.com
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