Tyrepac Malaysia officially launched their portal on 18th August 2009, bringing the convenience and benefits of buying tyres online to consumers in Malaysia. For the first time, consumers in Malaysia are able to choose and compare prices across various tyre brands and patterns, just by a click of their mouse.
The launch was held at The Sanctuary at The Curve, Mutiara Damansara. “It is indeed a pleasure and great honor to have such a fantastic turnout of friends from the media, as well as within the tyre industry as well,” says Adrian Thio, General Manager (S.E.A).
The event was attended by representatives from the major manufacturers in Malaysia, and the mainstream media as well. A memorable quote from a guest, “Finally we know how much a tyre really cost now!”
The event started at 4.30pm with Mr Jacob Chen, Manager Director of Tyrepac Malaysia, giving his views on the local tyre market, and how Tyrepac Malaysia will revolutionize the tyre retailing landscape of Malaysia. “Since its launch in Singapore 6 months ago, Tyrepac has grown in leaps and bounds and continuously created new benchmarks in the tyre retail market. I am confident that the response here will be just as good, if not better, considering Malaysia is the largest sedan market in South East Asia,” says Jacob.
Following Jacob’s speech, Adrian presented to the media and guests on the milestones of Tyrepac, the importance of tyre safety and how easy it is to purchase and change a new set of tyres using Tyrepac Malaysia’s portal, www.tyrepac.com.my. “Being comprehensive in product offering, transparent in prices, easy to use website, and educational to motorist are the 4 key objectives when constructing the website,” says Adrian. These objectives laid out by Tyrepac clearly indicate the benefits motorists can have when it comes to their next tyre change.
With such a new concept of changing tyres in Malaysia, many questions were asked by the media after the presentation. “How to fit the tyres?” “How do I know which one to choose?” were some of the questions raised. “Our aim is to make tyre changing simple and convenient to everyone. With over 60 fitting outlets to choose from, customers can now buy any tyre available and get it fitted at a tyre shop located conveniently to them. And if all else fails, our customer service personnel is always there to provide advice and assistance,” says Adrian. 
The launch in Malaysia is the 1st outside of Tyrepac’s headquarters in Singapore. Tyrepac is currently operating in Hong Kong, South Korea, China (Guangzhuo) and Singapore. “Our launch in Malaysia is the beginning of a long journey, a journey to finally bring the purchase of an unglamorous product - tyres into the comfort of everyone’s home.”
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