Tyrepac soft launch China Operations

Tyrepac China conducted a soft launch for selected media on 23rd September 2009. Held at 廣東人家 in Guangzhou, China, media guests from newspapers, car magazines and other established websites gathered to gain a better understanding on the working principles of Tyrepac.




The media were given an introduction on Tyrepac’s background, and they were truly impressed by how Tyrepac had managed the convergence of the Internet and a traditional industry in the Asia Pacific region – tyre retailing and expanded this across Asia.





At the end of the day, each representative brought home more than Tyrepac’s achievements, but more significantly, the potential and impact that Tyrepac would have on the China tyre industry. A tough challenge lies ahead in establishing Tyrepac in China, but all the groundwork have been laid, and with enthusiastic personnel for support, Tyrepac is set to make waves in China.