Saturday, December 26, 2009

Formula DRIFT Malaysia 2009

Tyrepac co-sponsored the Goodyear Formula Drift Malaysia held in MAEPS (Malaysia Agro Exposition Park Serdang) from 19th to 20th of December 2009. The event was a roaring success, attracting a crowd turnout in excess of 12,000 people.

Always great to work with ESPN and GoodyearFraction of the 12,000 passionate crowd

The event gathered a total of 54 drivers from Singapore, Malaysia, Indonesia, Philippines, Hong Kong, New Zealand, Thailand, and Japan. Tyrepac is pleased to have Ivan Lim and Ee Yoong Chern fly the Tyrepac flag as Team Tyrepac drivers.

The race was hard fought but eventually, it was again Malaysian Tengku Djan who emerged victorious, with Thailand’s Drift King Kiki taking second spot, and New Zealand’s “Mad” Mike emerging third. It was an action-packed Sunday with the entire grandstand cheering for their home grown hero.

Festivities were in abundance throughout the two days. Goodyear’s flying blimp was seen pacing the race ground throughout the two days, drummers, autographs sessions, girls, girls and more girls…ah! Tyrepac as usual went about diligently ensuring no tyres were left unchanged for all drivers, but still found time to mingle with the crowd with some games.

Amongst some who made Formula Drift possible- Jim Liaw (3rd from left standing, Co-founder Formula Drift LLC) Ryan Sage (3rd from right standing, Co-founder Formula Drift LLC) and Marcus Lim (in white standing, MD DriftPac Pte Ltd)

Goodyear Formula Drift Malaysia was truly a well-organized, well-planned, and superbly executed event for the Asian race calendar. Kudos to ESPN event management, Goodyear, members from Formula Drift, Driftpac, Pitcrew, Tyrepac Malaysia, Newera training school, MAEPS, sponsors, volunteers, the great Malaysian crowd, and definitely the drivers.

I am sure, like me, those who did attend this event will be looking forward to the next.

Article by Ler Hwee Tiong, Managing Director of Tyrepac.

Tuesday, December 22, 2009

TYREPAC @ Formula Drift Malaysia 2009

TYREPAC was the official online portal & pit change for the Formula DRIFT Malaysia 2009. Providing all the equipment & technical expertise, Tyrepac was at the forefront of the most crucial technicality of the race - changing of tyres.

The importance of tyres in the race were underlined by a technical crew racing from the pits to the track after one of the drivers punctured his tyres midway through his run. Drivers only had a 5 minute interval by which to replace their tyres or fix any faulty parts.

The commitment & dedication exemplified by the crew in carrying the heavy wheel & tyre over the distance is equivalent to what Tyrepac aspires to provide - similar commitment & dedication in serving their customers.

For more photos, please visit our Facebook.

Thursday, December 10, 2009

TYREPAC- Asia’s First Tyre Retail Portal opens in China

GUANGZHOU, CHINA, December 8 2009 – Tyrepac today announced the official launch of Tyrepac China ( Consumers in China now have a trustworthy and transparent platform to compare multiple brands and patterns of tyres. Upon purchase and payment online, consumers can select from a list of appointed retailers to have their tyres changed, or have them delivered to a location of their choice.

“The launch of Tyrepac China is truly a new benchmark for us. It has come at a time when we are already seeing very promising results in South East Asia.” said Tyrepac Managing Director & co-founder, Ler Hwee Tiong. “Consumers in China see the benefit of online purchase, just like how motorists in the rest of the world have come to fully embrace the convenience of shopping online for tyres.”

Tyrepac aims to simplify the purchase of tyres which can be technical to the layman by offering a comprehensive range of tyre brands and sizes, and complete price transparency. Be it the budget-conscious motorist to the motoring enthusiast, Tyrepac allows consumers to select, compare and purchase tyres that best suit their individual motoring needs from the comfort of their homes and offices, saving time and money. Tyrepac also hope to impart essential tyre knowledge in its helpful and convenient tyre portal.

“There is a lack of price transparency amongst retailers and garages, which means motorists would have to visit several outlets to ensure they get the best deals and tyres that they want.” noted Ler. “Tyrepac bridges this gap by offering motorists the perfect platform for price and product comparison at one single and convenient location. This is the first time such a service is made available in this region.”

Tyrepac presently caters to Beijing, Shanghai city and four other provinces in Central and Southern China, but will be expanding its operations to cover the whole of China within the next six to nine months. Tyrepac is targeting to have more than 3,000 fitment locations for consumers to select from throughout China. Tyrepac is now fully operational in China, Singapore, Malaysia, and Hong Kong, with South Korea set to be officially launched in the coming months.

“If you just look at how China is embracing the internet, and online shopping in particular, Tyrepac China’s potential will be apparent soon. We are really looking into the future for the China market”, says Ler.

Tyrepac’s website provides an intuitive and easy-to-use interface, which makes it simple for users to search for tyres based on car models, tyre brands or specific tyre dimensions. Tyrepac customer service consultants are available through phone, live chat or email to provide expert advice for motorists who have enquiries on suitable tyres for their vehicle.

Apart from purchasing tyres, customers can read and post reviews on tyres, and find pertinent information on tyre related matters. Other value added services on the portal includes allowing customers to interact with each other through an online forum.

Consumers can now purchase tyres online via Tyrepac China’s website at or contact a customer service consultant through the hotline number at 400-623-4232.

Thursday, December 3, 2009

TYREPAC officially launches in Hong Kong

Hong Kong, 3 December 2009 – Tyrepac, Asia's first and largest online tyre retail portal today officially expanded its services into the Hong Kong market. Headquartered in Singapore, Tyrepac continues to focus on its four key principles of offering comprehensive tyre brands and patterns, complete transparency, ease and convenience, and education to consumers.

“We continue to approach Hong Kong’s market with objectives we know consumers will appreciate- to be comprehensive, transparent, easy to use with convenience, and to be educational.” said Tyrepac’s Managing Director and co-founder, Ler Hwee Tiong.

Over 1,000 product offerings are available online with their prices displayed. Customers are able to search for tyres based on car models, or specific tyre dimensions. Tyre replacement service can be arranged at numerous garages situated throughout Hong Kong.

Tyrepac Hong Kong’s mobile fitment service further adds convenience and time-savings to consumers with fitment at a location of their choice. “We launched the mobile service in Hong Kong because we know today’s busy motorists will appreciate this service, and it has proven to be a remarkable success in Singapore.” noted Ler.

Tyres are designed and built to provide safety throughout its useful service life. Consumers should properly maintain their tyres and have them regularly inspected for signs of damage. Tyrepac’s informative tyre education section allows users to find tyre educational topics. Consumers can contact Tyrepac for expert advice on tyres by calling Tyrepac Hong Kong’s hotline at 2419-0009, or have instant conversations via its unique Live Chat service, or email

“We open all means of correspondence to Tyrepac to ensure that all of consumers’ doubts are clarified and that they are provided with accurate information to purchase a set of tyres which cater to their needs”, added Ler.

Tyrepac will in due course further expand its products and services in Hong Kong to include batteries, insurance, engine oil, and other related products.

Wednesday, December 2, 2009

First peek at the Team TYREPAC Goodyear R32

Here is a sneak peek of the new TYREPAC R32 cars that will represent Team TYREPAC Goodyear at the 2009 Formula Drift Malaysia:

To get a first glance at the Team TYREPAC Goodyear car, head down to 1 Utama between 12pm – 8pm on Saturday 5 Dec and Sunday 6 Dec for the Goodyear Formula Drift Roadshow to catch our very own Team TYREPAC Goodyear driver Ee Yoong Chern and the R32 on display and win exclusive ESPN STAR Sports Merchandise!

About Team TYREPAC Goodyear
Team TYREPAC Goodyear was established in 2009 by Tyrepac - Asia’s First Tyre Portal, together with one of the world's largest tyre companies, Goodyear. In line with one of their key objectives about educating consumers about tyres, Tyrepac is utilizing drifting as a platform for education on tyre safety, as tyres can make or break a drift.

Drifting is recognised as the fastest growing motorsport in Asia, and Tyrepac is proud to bring that passion to the fore and encompass its commitment to demonstrate its product knowledge and professionalism by sponsoring their own team to take part in regional drift tournaments. Team TYREPAC Goodyear is yet another significant benchmark for Asia’s First Tyre Portal.

Team Tyrepac comprises of Ivan Lim from Singapore & Ee Yoong Cherng from Malaysia. Ivan drifts in a Nissan Silvia S13 while Yoong takes charge of a Nissan Skyline R32.